When the Trump administration proposed a new rule that would help patients, we developed digital-first video ads to target influencers on Twitter and cut a TV version that ran in the D.C.

For example, undecided senators who were up for reelection received a letter explicitly referencing the fact that in-state voters care about their actions on drug pricing.Īt key moments, we also tapped into the power of influencers. We also used customized messages to make the most persuasive case for a bill. At the state level, we targeted ads down to the ZIP code so that legislators heard directly from their voters, garnering more than 40,000 letters to state legislators across eight states. Letters from constituents carry far more weight than those from out-of-state activists, so our programs targeted the constituents of key decision makers. But we knew that volume alone wouldn’t get bills passed. Trilogy created digital ads that drove people to send more than 300,000 letters in support of drug pricing policies to legislators. Moving the Needle with Targeted Messaging That’s why Patients for Affordable Drugs Now (P4ADN) partnered with Trilogy to run grassroots advocacy and influencer-targeted campaigns in support of various federal and state drug pricing policies. Politicians on both sides of the aisle have made prescription drug costs a key campaign issue for years - but patients need more than words. Too often, they are forced to choose between buying medication or paying for other necessities, or to ration their medication rather than taking the full dose their doctor recommends. Lucy Westerfield Deputy Executive Director Patients For Affordable Drugs

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